Hawai‘i 5210 Let's Go!

Promote Healthy Lifestyles

Hawaii 5210 "Let's Go!" is an initiative to promote healthy eating and active living and prevent childhood obesity in Hawaii through a coordinated, collaborative, locally relevant health education campaign.

The Hawaii 5210 Initiative promotes a consistent message of healthy lifestyles through unique community partnerships in order to optimize awareness and action among Hawaii's keiki and their families.

The 5-2-1-0 slogan names the healthy living message by encouraging behaviors associated with healthy weight in children including 5 or more fruits and vegetables, 2 hours or less of screen time, 1 hour or more of physical activity and no sugary beverages each day. The 5210 slogan, and similar slogans including 5-2-1-almost none and 5-4-3-2-1-go, have been used successfully by several states and numerous programs across the country to promote healthy eating and active living. The Hawaii 5210 Initiative recognizes the innovation and support of the Maine Let's Go Initiative, the Nemours 5-2-1-almost none campaign and the Consortium to Lower Obesity in Chicago Children in leading these efforts to promote consistent messaging and community collaboration in the prevention of childhood obesity.

Hawaii 5210 is based at the University of Hawaii John A. Burns School of Medicine Department of Pediatrics and is led by HICORE, the Hawaii Initiative for Childhood Obesity Research and Education.